Accor
Mövenpick Hotels
I joined the Mövenpick team at a time of restructure, when they were looking to revitalise the brand’s reputation and social presence.
I worked with the team to define the audience and direction needed. I then translated into a tone of voice document to be shared company-wide for consistency, which I presented to the senior team at the head office in Paris.
Business as usual.
I worked on BAU copy, as well as wider cornerstone campaigns like Kilo of Kindness, their annual charity movement. I was part of the processes from ideation to asset design, including content planning for the month with the wider team. This aim of the content was to inspire an audience to travel to new destinations, as well as cement the brand as a hotel to add to the must-visit list. Delivering the message of their core values was key: sustainability, luxury and a food-first focus. It was a careful balance between maintaining the relationship with their prominent audience of business travel, as well as demonstrating that they’re also a luxury brand that knows how to look after their leisure guests. It’s not all work and no play.
